How to Blog | thenohypementor

Deah's Basics on How to Blog

1. Pose a question as your headline, or state a number

2. define the problem from which the question arises as the lead paragraph -- include primary keywords in that paragraph for search engine optimization purposes

3. outline 2 or 3 parts of the problem or of a solution -- name the parts and use them as subheads to section off the writing and make it easier to read.

4. Use bullet lists liberally -- most people are skimmers, not thorough readers

5. create anecdotes of people struggling with the problem and/or applying a solution

6. restate solution in a 3 step process when possible as a common sense solution to the problem posed

7. end with a call to action -- Example: When it feels like your life is falling apart and you don't know why, the PARC therapeutic assessment process will help you find answers. Call us now at xxx-xxx-xxxx to find out more.

A bit more about the mechanics of blogging

for marketing a clinical practice:

write for the 6th grade reading level
be narrowly focused -- one specific topic per blog entry
choose topics you know / can assume potential clients are concerned about
name a problem / illustrate with an anecdote / give a first step solution
solutions should be immediately implementable
solutions should be common sense, not therapy
solutions can be a linked to a secondary reference -- e.g.: a suicide hotline number
only 3 lines per paragraph - about 40 words max
set text default for normal 1.0 spacing between lines
don't indent paragraphs - do double or triple space between
one word / one 5 word sentence can be a paragraph -- great for emphasis
don't be formal / don't cite authorities / write like you talk
if you aren't grounded in your knowledge of a topic, interview someone who is or don't write about it