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Beware of Outdated, Biased, and Just Plain Wrong Advice

  • Writer: Deah Curry PhD
    Deah Curry PhD
  • May 27, 2014
  • 2 min read

I’ve been spending some time recently scanning the blogs of internet marketing coaches looking for new tips to try, and have become increasingly concerned about what I’m seeing.

Under the guise of reviews and comparisons, some blogs are thinly veiled velvet scare tactics. Worse, their claims are based on out of date information that the bloggers haven’t bothered to update. In many cases, the advice is so wrong, it risks getting you penalized by Google, and wasting hundreds if not thousands of your hard earned dollars.

There is so much of this going on that I can’t go through point by point to correct all the misinformation out there, but I do have some tips for those who want to be smart consumers.

Look for Publication Dates

Internet technologies change so quickly that any blog post that is more than 4-6 months old is likely unreliable. If you can’t find a date on an entry, don’t even waste your time reading it.

Dates should be prominently displayed at the top of the blog post. In some cases, they might be at the bottom. Hunt for it.

If there are links in the body of the blog post you are interested in, check out hold old those resources are. A blog written last month based on a reference from 2011 should tell you that the writer wasn’t using the most current information. If it’s not current, it’s more often than not, no longer accurate.

Get Real Users Feedback and Form Your Own Opinions

Don’t be fooled by pseudo-comparison articles that serve to direct the reader to conclude that the writer’s opinions are correct. Do your own homework. Facebook makes that easy.

For example, if you are checking out email programs like Aweber, MailChimp, iContact, and ConstantContact, go to their Facebook pages and ask hard questions. Know what you really want such a service to do for you. Try their trials. Form your own opinions.

Educate Yourself

Yes, a lot of techie stuff is overwhelming – at first. A lot of it at one time can give anyone a headache. But make it part of your marketing plan and dedicated marketing time to educate yourself on what you need to know to get the most accurate information on current best practices for internet marketing will pay off for you in the long run.

A coach I’ve worked with, and had training from is Ronnie Noize. She’s a no-nonsense coach who specializes in micro-business marketing for do it yourselfers. Find her here.

It would be smart to get Ronnie and me in your Facebook newsfeed. Sign up for us at:

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Why I've Retired

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It's possible this will come as a surprise to you -- it certainly has snuck on me that I'm well past retirement age. Over the last year or so, my heart has been pulled in other directions, and while I still love the creative aspects of website design, I want to use my time making a life rather than devoting my energies to making a living. So I plan to travel, attend writers' retreats, work on learning to take good iPhone photos, and just be open to where my spirit guides take me. I have also stepped back from my esoteric work for 2020, and who knows what the future holds for that.

Please see the blog post for my two Wix designers who have earned my highest recommendations for serving my client niche.

All the Best to You!

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by Deah Curry

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